The Path-to-Purchase, More of a Tree Than a Funnel

Creative strategy should be as unique as your product and audience. Analysis that understands key drivers of intent and reflects this unique path is required.

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Social Stories & In-stream Testing Release Update

Mobile display and video continues its advance, sweeping up more and more of ad market share. Especially so in the form of social media through in-stream and stories ad formats. But with this advance comes unique challenges. Is your message

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Machine Learning, a Magical Black Box

As advertisers focus on the promise of efficiency gains from the implementation of machine learning algorithms, ignoring their limitations is problematic. By understanding a little about how these models work, we can ensure we maximise their potential.

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A Digital Perspective on Representative Sample

Our focus on digital creative testing is to understand the online impact of ads through A/B optimisation. Complementing traditional sampling techniques with first party data can be used to verify audience composition or balance it, ensuring that our sample truly represents a digital audience.

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Video Testing Now Available on iOS 10

The increased user consumption of mobile video continues in 2017. Ensuring creative can communicate its message effectively on smaller screens is a challenge for today's advertisers - but there's no need to leave success to chance. AdExperiments were thrilled to

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¡Vamos! Wir legen los! Allons-y !

AdExperiments are pleased to announce we have now launched creative testing in Germany, Spain and France allowing our clients to test creative in localised authentic experiences. The launch is inclusive of all our video and display creative studies for mobile

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AdExperiments Video Testing Now Available

With digital video ad spend soaring, making the most of your media dollars with creative that delivers your message effectively has never been more important. Our new video testing solution supports delivering on your goals by combining a true to

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5 Crucial Steps to Choosing a Panel Provider

When running a research study the audience form the foundation of quality analysis. There are many challenges finding quality respondents. The good news is that lots of great analysts have studied this before us and there’s plenty we can do.

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Creative Testing For The Digital Age

Advertisers want their creative message to land with their target audience first time. The challenge is how to do this without spending a lot of money on media for testing and diluting the impact of your strategy through multiple in-market creative iterations.

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