Advertising in the Time of COVID-19

Human Made Machine ran a study in April 2020 (sample 308, nat rep US) to understand more about the risks of advertising during the COVID-19 pandemic and the opportunities presented.

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Quality Over Quantity in Online Panel Based Research

Not every respondent, even from the best panel, is guaranteed to respond sensibly every time. Thus it is equally important to implement a reliable and efficient QA process alongside choosing a quality online panel.

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