Human Made Machine ran a study in April 2020 (sample 308, nat rep US) to understand more about the risks of advertising during the COVID-19 pandemic and the opportunities presented.
Read more
Posted by Sabrina Talma, Al Chen on
and tagged in:
covid19
market-research
Creative strategy should be as unique as your product and audience. Analysis that understands key drivers of intent and reflects this unique path is required.
Read more
Posted by Sabrina Talma on
and tagged in:
market-research
marketing-funnel
research-analytics
adexperiments
path-to-purchase
Mobile display and video continues its advance, sweeping up more and more of ad market share. Especially so in the form of social media through in-stream and stories ad formats. But with this advance comes unique challenges. Is your message
Read more
Posted by Sabrina Talma on
As advertisers focus on the promise of efficiency gains from the implementation of machine learning algorithms, ignoring their limitations is problematic. By understanding a little about how these models work, we can ensure we maximise their potential.
Read more
Posted by Sabrina Talma on
and tagged in:
digital-creative-testing
machinelearning
Our focus on digital creative testing is to understand the online impact of ads through A/B optimisation. Complementing traditional sampling techniques with first party data can be used to verify audience composition or balance it, ensuring that our sample truly represents a digital audience.
Read more
Posted by Sabrina Talma on
The increased user consumption of mobile video continues in 2017. Ensuring creative can communicate its message effectively on smaller screens is a challenge for today's advertisers - but there's no need to leave success to chance. AdExperiments were thrilled to
Read more
Posted by Sabrina Talma on
AdExperiments are pleased to announce we have now launched creative testing in Germany, Spain and France allowing our clients to test creative in localised authentic experiences. The launch is inclusive of all our video and display creative studies for mobile
Read more
Posted by Sabrina Talma on
and tagged in:
adexperiments
digital-creative-testing
With digital video ad spend soaring, making the most of your media dollars with creative that delivers your message effectively has never been more important. Our new video testing solution supports delivering on your goals by combining a true to
Read more
Posted by Sabrina Talma on
and tagged in:
adexperiments
video-creative-testing
When running a research study the audience form the foundation of quality analysis. There are many challenges finding quality respondents. The good news is that lots of great analysts have studied this before us and there’s plenty we can do.
Read more
Posted by Sabrina Talma on
and tagged in:
adexperiments
digital-creative-testing
market-research
Advertisers want their creative message to land with their target audience first time. The challenge is how to do this without spending a lot of money on media for testing and diluting the impact of your strategy through multiple in-market creative iterations.
Read more
Posted by Sabrina Talma on
and tagged in:
adexperiments
digital-creative-testing
