When running a research study the audience form the foundation of quality analysis. There are many challenges finding quality respondents. The good news is that lots of great analysts have studied this before us and there’s plenty we can do.
Read more
Posted by Sabrina Talma on
and tagged in:
adexperiments
digital-creative-testing
market-research
Advertisers want their creative message to land with their target audience first time. The challenge is how to do this without spending a lot of money on media for testing and diluting the impact of your strategy through multiple in-market creative iterations.
Read more
Posted by Sabrina Talma on
and tagged in:
adexperiments
digital-creative-testing
